Pluck
Tend to life at your own pace
Privacy Policy - Last Updated: February 20, 2026
Introduction
Welcome to Pluck. We believe in treating your data with the same care and respect we encourage you to give yourself. This Privacy Policy explains how we collect, use, and protect your information.
Our Philosophy: Your wellness data is deeply personal. We collect only what's necessary to make Pluck work for you, and we never sell your data to third parties.
Information We Collect
Information You Provide Directly:
- Account Information: Email address, username, and password (encrypted)
- Wellness Data:
- Tasks and activities you log
- Energy level ratings
- Mood check-ins
- Goals (short-term and long-term)
- Notes or reflections you choose to add
- Calendar Data: Social and activity information from your calendar (if you grant permission)
Information We Collect Automatically:
- Usage Data: How you interact with the app (which features you use, when you use them)
- Device Information: Device type, operating system version, app version
- Analytics Data: We use Google Analytics to understand how people use Pluck so we can make it better
Information We Don't Collect:
- We do NOT access your calendar events' content — only their timing and duration to calculate activity load
- We do NOT track your location
- We do NOT access your contacts
- We do NOT integrate with HealthKit (though we may in future updates with your explicit consent)
How We Use Your Information
We use your information to:
- Provide Pluck's Core Features: Track your patterns, suggest balance, and help you understand your energy over time
- Personalize Your Experience: Adapt suggestions based on your unique patterns and preferences
- Improve the App: Analyze usage patterns (in aggregate) to fix bugs and build better features
- Communicate With You: Send important updates about the app or respond to your support requests
- Ensure Security: Protect your account and data from unauthorized access
We Do NOT:
- Sell your data to advertisers or third parties
- Use your data for targeted advertising
- Share your personal wellness information with anyone without your explicit consent
Data Storage and Security
Where Your Data Lives:
- Your data is stored securely on cloud servers with industry-standard encryption
- Data is encrypted both in transit (when sent to our servers) and at rest (when stored)
- We use secure authentication protocols to protect your account
How Long We Keep Your Data:
- We keep your data as long as your account is active
- If you delete your account, we delete your personal data within 30 days
- Some anonymized, aggregated data may be retained for analytics purposes
Your Control:
- You can view, edit, or delete any of your data at any time through the app
- You can download your data (coming soon)
- You can permanently delete your account and all associated data
Third-Party Services
Google Analytics
We use Google Analytics to understand how people use Pluck. This helps us fix bugs and improve features. Google Analytics collects:
- Anonymous usage patterns
- Device and app version information
- General location (city/country level, not precise location)
You can opt out of analytics tracking in the app settings.
Google's Privacy Policy: https://policies.google.com/privacy
Calendar Permissions
If you choose to integrate your calendar:
- We only access the timing and duration of events, not their content or details
- This helps us calculate your social and activity load to suggest appropriate balance
- You can revoke calendar access at any time through your device settings
- We do NOT store full calendar event details on our servers
Children's Privacy
Pluck is rated 12+ and is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us immediately at [email protected].
Your Rights
Depending on where you live, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Portability: Download your data in a readable format (coming soon)
- Opt-Out: Disable analytics tracking or promotional communications
- Withdraw Consent: Revoke permissions (like calendar access) at any time
To exercise any of these rights, contact us at [email protected] or use the in-app settings.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices
- New features or integrations
- Legal or regulatory requirements
When we make significant changes:
- We'll update the "Last Updated" date at the top
- We'll notify you through the app or via email
- Continued use of Pluck after changes means you accept the updated policy
International Users
If you're using Pluck outside the United States:
- Your data may be transferred to and processed in the United States
- We comply with applicable data protection laws, including GDPR for EU users
- EU users have additional rights under GDPR (see "Your Rights" section)
Summary (TL;DR)
- ✅ We collect wellness data you choose to share (energy, mood, activities, goals)
- ✅ We use Google Analytics to improve the app (you can opt out)
- ✅ We access calendar timing (not content) if you grant permission
- ✅ We encrypt and secure your data
- ✅ We NEVER sell your data to third parties
- ✅ We DON'T use your data for ads
- ✅ You can delete your account and data anytime
Legal Compliance
GDPR Compliance (EU Users):
- Legal basis for processing: Consent and contract performance
- Data Protection Officer: [email protected]
- Right to lodge complaint with supervisory authority
- Data transferred outside EU with appropriate safeguards
CCPA Compliance (California Users):
- We do not sell personal information
- You have the right to opt-out of data sharing
- No discrimination for exercising privacy rights
HIPAA Notice:
Pluck is a general wellness app and is NOT a HIPAA-covered entity. We do not provide medical advice, diagnosis, or treatment. Data collected is for personal wellness tracking, not medical records.